Real data, real savings. Grocery insights from the SAVR team.
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A $60,000 salary in Toronto sounds like adult money. Run the actual numbers and something uncomfortable happens. The economy isn't set up for you to get ahead. It's set up for you to spend.
We compared average observed shelf prices for 11 grocery staples across four PC Optimum grocery banners in Ontario over the first half of 2026
A grocery list isn't a memory aid. It's a decision made in advance, before the store gets a chance to work on you. Here's why that distinction matters more than most people realize.
SAVR tracked 15 common grocery items across 12 Ontario retailers in Q1 2026. The spread between cheapest and most expensive was $24.29. Not because of sales or loyalty cards, but because most shoppers have no visibility into prices before they walk through the door.
Everyone optimises two things: income and investments. The third lever, consumption, gets ignored. Here's why that's a mistake that compounds over decades.
1,700 signups. 269 deep users. $25,105 saved. Here's what the data says.
We tracked 18+ weeks of real price comparison data across Ontario retailers. No single store dominates. Here's what the numbers actually show.
Q1 basket data from 1,750 real searches across Canada's major discount banners tells a more complicated story than you'd expect.
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